Posted by Zack | Posted in Consumer Electronics | Posted on 08-05-2012
Tags: Apple, Apple TV, J.P. Morgan
Despite recent rumors, Apple will not launch its much talked about Apple TV in 2012, at least that’s what analyst are saying. However, these same analysts are saying that an actual Apple TV is on its way and that the physical set could land in homes as early as 2014. Until then, though, we will have to rely on the great things set to come out of Apple’s set top box.
Mark Moskowitz, an analyst for J.P. Morgan, has noted that all of his research on the subject “does not indicate any looming TV-related product launch” from Apple. In addition to that, Moskowitz suggested that the “strained” economic conditions show that it would be unwise for Apple to release a television in 2012.
Moskowitz also says that there are plenty of other options currently available. According to Moskowitz, “We are not sure that the Apple premium could prevail in the TV market, unless there is a radical change of the user interface, integration of the TV programming and data content, and use of gesture or voice control.”
Apple is still viewed as the company that will “radically alter the TV landscape” according to J.P. Morgan, who also believes that Apple’s approach will be slower than most. Moskowitz also believes that Apple may very well expand Apple TV into “more of a set top box module”.
According to J.P. Morgan, “We believe Apple can design a smarter set top box to manage all components behind the end user’s TV experience, as well as eliminate the oft-cumbersome user interface provided by the cable and satellite operators.”
There is also talk of what new features could come to the Apple TV. Things like a universal remote control through Siri or gestures, advanced set top box capabilities, DVR capabilities and gaming console options are all distinct possibilities with any new type of Apple TV or set top box.
Source: PC World – Expect Apple TV in 2014, Analyst Says