Apple That

On October 4, 2011 Apple fans from around the world will cry out in triumph and amazement as that is the day of the next big media event from Apple. It is also the day that the company, known for its popular iPad and Mac computers, will unveil the next installment in its other popular franchise, the iPhone 5.

There have been a lot of differing opinions about the exact timing of the event, some of which even suggested that it would take place this month. However, it has generally been assumed that the event, as well as the unveiling of the iPhone 5, would take place in October.

And while it is true that Apple could change its plans whenever it feels like it, multiple sources have said that October 4 has definitely been selected by the company as the unveiling date of the iPhone 5. In addition to that, sources added that the plan, as it stands right now, is to make the device available for purchase within a few weeks after the announcement.

While the unveiling of the iPhone 5 is definitely the highlight for fans and consumers, the event itself holds more importance for the company. This event will mark the first big event for new Apple CEO Tim Cook, who took over for Jobs when he resigned last month for personal reasons.

It is this fact that also alludes to the fact that Cook himself will preside over the unveiling, much like Jobs did when he was in charge. If Cook were to pass the event off to another Apple employee, even one as trusted as key executive Phil Schiller, it would undermine his entire position and present an image to the Apple public that the job may be too much to handle.

I can find no better event to mark the first for Cook than the unveiling of Apple’s most anticipated product in the iPhone 5. So stay tuned for all the information and details that are sure to arise from the event on October 4, it should be one to remember.

Source: All Things D – Apple’s Next Event to Be Held on October 4, Starring Its New CEO

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According to a new report from Apple, the company’s new MacBook pro Series could be the next Apple product in line for a hardware upgrade. AppleInsider, who cites multiple anonymous sources that, according to the site, have “proven insight into Apple’s future product plans”, states that Apple plans on introducing new models of the MacBook Pro with faster Intel processors.

These new models are said to be shipping in time for this year’s holiday shopping season though the source has stated that we may see these new MacBook Pros as early as this month, great news considering the fact that shoppers will also be able to use further discounts found on websites like https://www.raise.com/coupons/walmart. Regardless of when we get them, a lot of questions are being raised about these new models, especially in terms of how much of an improvement we are getting.

AppleInsider has stated that Intel’s latest series of quad-core Core i7 chips will be added to the new MacBook Pros. These chips come in at 2.4GHz, 2.5GHz or 2.7GHz and are sure to mesh well with Apple’s popular notebook. These processors are also an improvement over the current 2.0GHz, 2.2GHz and 2.3GHz in the current 15″ and 17″ models.

The last update Apple performed on its MacBook Pro line occurred back in February which brought Intel’s Sandy Bridge CPUs to the entire fleet of MacBook Pro computers. In addition to that, the update also added Thunderbolt, the impressively fast new port that came from a technical collaboration between Apple and Intel.

Aside from that, other changes to the MacBook Pro line consisted of the move to Intel’s integrated graphics and GPUs from AMD as well as a jump to FaceTime HD cameras. However, despite the somewhat recent update, interest in a complete MacBook Pro overhaul remains.

Apple’s MacBook Air saw a nice new overhaul last October which brought the laptop the title of Apple’s “Next Generation of MacBooks”. Multiple reports that surfaced back in July suggest that Apple is working on potentially expanding the MacBook line to include a bigger 15″ model. However, it is still unclear as to whether or not that means a 15″ MacBook Air or a new design on the MacBook Pro line.

Source: CNET – MacBook Pros to get a pre-holiday speed bump?

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