Featured Post

Apple TV Not Likely Until 2014

Despite recent rumors, Apple will not launch its much talked about Apple TV in 2012, at least that’s what analyst are saying. However, these same analysts are saying that an actual Apple TV is on its way and that the physical set could land in homes as early as 2014. Until then, though, we will...

Read More

Check Out The Green Video Apple Released 4/20/15

Posted by jnolan | Posted in Apple News, Consumer Electronics, Uncategorized | Posted on 20-04-2015

Tags: , , , , , , , , , , ,

0

center>

This video came out today on Apple’s YouTube page. After it was up for only two hours, it already had 20,000 views and currently has almost 80,000. The main point to the video is to show off that they are using clean energy. They are building a 40-megawatt solar farm in China that will power all of their offices across the country, all of their offices are powered with clean energy already, and they are generating 12 million kilowatt hours of energy in Oregon using hydropower.

This is one of the most genius marketing tactics for Apple just like the ones implemented by the best boston SEO services. It may not seem that significant, but there is a lot to this whole idea. Across many different developing countries, there is a huge wave of consumer consciousness that includes issues like sustainability. This is a bigger factor than ever right now. 55% of global respondents in Nielsen’s survey say that they are willing to pay more for products and services from companies that dedicate themselves to creating a positive social and environmental impact. That is an increase in 50% in 2012 and 45% in 2011. Regionally, respondents in Asia-Pacific (64%), Latin America (63%) and Middle East/Africa (63%) exceed the global average and have increased 9, 13 and 10 percentage points since 2011. So knowing that, you can see why this is such a big deal, and why the video is absolutely genius on Apple’s part. Check it out!

Need to rent any Apple products for your next event? Click here.

Write a comment