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Apple Rumors: iOS 18 AI features

Posted by admin | Posted in Apple News, Rumors | Posted on 19-04-2024

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By now, you’ve likely heard that Apple is making significant strides in the AI arena to compete with giants like Microsoft and Google. Its forthcoming M4 chipset for Macs and MacBooks is being tailored for AI tasks. And when it comes to mobile devices, the upcoming iOS 18 is set to heavily integrate AI, introducing new AI-powered capabilities to your iPhone.

According to Bloomberg’s Apple insider Mark Gurman, Apple intends to maintain its privacy-centric approach with its AI endeavors, at least to the extent possible.

“As the world awaits Apple’s big AI unveiling on June 10, it looks like the initial wave of features will work entirely on device,” Gurman wrote in his paid Power On newsletter (first highlighted by MacRumors). “That means there’s no cloud processing component to the company’s large language model, the software that powers the new capabilities.”

iPhone iOS 18

What does this mean?

In essence, Apple seems committed to safeguarding user privacy by ensuring that data remains “on device.” Many AI platforms typically necessitate sending data to their cloud servers since generative AI models are often resource-intensive. However, if Apple adheres to this approach, your data will stay within your iPhone, with the device’s processing power handling AI tasks.

One potential hurdle is that even newer iPhone models might struggle with particularly demanding AI features. Some features may not be available on older iPhone models at all.

Yet, there appears to be another caveat. Apple can fully commit to its privacy standards only for products it directly controls. Given its relatively lagging position in the AI race compared to rivals, Apple is seeking partnerships with third-party companies to expedite the rollout of its AI products.

According to Gurman, Apple has explored AI collaborations with OpenAI, Google, and even China-based Baidu. Users of iOS features powered by the cloud infrastructure of these companies may find their data leaving their devices.

Although Apple is reportedly developing its own cloud infrastructure for AI tasks, it may not be ready in time for the iOS 18 announcement. This is where third-party partnerships are expected to come into play.

While these details are subject to change, Gurman’s reporting is credible. Ultimately, nothing will be finalized until Apple makes its announcements, likely at this year’s WWDC in June.

Rent iPhones for your business

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Thanks to our enduring partnerships with vendors nationwide, Rentacomputer.com will be among the first technology rental companies to offer devices with iOS 18. Stay tuned for the latest updates and secure your rental with us for cutting-edge Apple technology.

Tech Travel Agent Randy MooreOur account manager Randy Moore specializes in technology rental services featuring rental products like desktop computers, laptops, workstations, servers, tablets, audiovisual, office equipment, wireless internet, event engagement products, and much more. Randy and the rest of our rental representatives will gladly handle any questions you may have regarding rentals to make your event or project flow more smoothly. Contact Randy today at (888) 720-3582 ext. 225 or fill out a fast, easy online quote form today.

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