Apple That

After being a little more quiet than they have been in the past, Apple has come back stronger than ever. They spent a whole year without even having a new product category, which isn’t like them at all. Launch events were feeling bland and forced, but in 2014 all of that changed.

The rollout event for the iPhone 6 was a huge deal. It was exciting, entertaining, and even sparked up some controversy that was actually really good for the company as a whole. After a year of nothing, Apple sprang right back to the top and owned the entire tech market once again.

Like anything though, the excitement of the iPhone 6 has finally worn off. But that’s ok because Apple is excited about what they have in store for the rest of this year.

Apple announced their partnership with IBM. This is a big deal. Apple really isn’t any stranger to the enterprise world, but a lot of the devices end up there just because employees prefer to use them and bring them in. It has been a slow process because they need to develop all of the necessary apps, but the Apple/IBM partnership is going to be seriously huge for both companies. Especially with the release of the infamous 12 inch iPad Pro coming out.

They were supposed to release the iPad Pro last year, but put it on hold to keep up with iPhone 6 demand and production. It’s almost guaranteed to come out this year, but rumor has it that it won’t really be available to the regular customer. It will probably be exclusively sent to companies to use and replace a lot of computers.

That’s not the only thing Apple has going for them this year. We all know that the iPhone 6s and the iPhone 6s Plus are going to come out by the end of this year. They will probably look exactly like the current models but come with a way faster processor, a better camera, and some new software. This is cool because when Apple put out the current processor in their phones, it was the best and fastest on the market by a lot. Are they going to crush the competition again this year with a crazy new chip? Probably. Hopefully. Almost certainly.

Let us also not forget that Apple bought Beats By Dre. No one really knows exactly what they are going to do with the company, but everything will be revealed later this year. With the Beats music streaming, it would seem like it would be a conflict with iTunes and iTunes radio and all. It will be very interesting to see what Apple does with this and how they integrate the two music services.

All of the Apple Home and Health stuff that we have been hearing so much about will finally come into existence this year as well. Right now we only have a Health app, which isn’t really enough to give us any huge clues as to what to expect.

Either way, one thing is for sure: it is going to be a huge year for Apple, and there is a ton to be excited about.