Apple That

Apple has officially released its newest smartphones, the iPhone 6S and iPhone 6S Plus. Even though the devices have only been on the market for less than a week, they have already posted some very impressive sales numbers. According to a recent sales report from Apple, the company has sold over 13 million new devices over the weekend, which is a new record for the iPhone, The CEO of the company has made sure the marketing of this new project blows the sales up to the roof, just like the Jimmy John Shark CEO of one of the most successful businesses.

According to Apple CEO Tim Cook’s press statement, “Sales for iPhone 6S and iPhone 6S Plus have been phenomenal, blowing past any previous first-weekend sales results in Apple’s history. Customers’ feedback is incredible and they are loving 3D Touch and Live Photos, and we can’t wait to bring the iPhone 6S and iPhone 6S Plus to customers in even more countries on October 9th.”

So what’s the reason for such high sales numbers? Probably the fact that Apple included China in its opening weekend sales. China passed over Europe to become Apple’s second biggest market earlier in the year, with sales growing three times faster than in North and South America. To compare, Apple sold 10 million units of the iPhone 6 and iPhone 6 Plus in its opening weekend last year and 9 million units of the iPhone 5S and 5C the year before that. In both cases, the launch of the smartphones in China was delayed.

So what’s new with the iPhone 6S and iPhone 6S Plus? Well for starters, these new smartphones come preloaded with Apple’s latest iOS 9 operating system. In addition to that, the new phones come with the new A9 chip with 64-bit architecture and M9 motion coprocessor. There’s 2GB of RAM as well as a 12MP rear-facing camera and a 5MP front-facing camera. 4K resolution is also supported at 30fps along with 4.2 Bluetooth.

Granted the changes aren’t astounding, but they are decent. Are they enough for people to upgrade from the iPhone 6 or 6 Plus to the iPhone 6S or 6S Plus? Probably not. But they are good enough to get people to go from an iPhone 5 model (or earlier) and, maybe, good enough for some people to make the jump from an Android device to an Apple.

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There are going to be a lot of awesome things that come along with iOS 9. Siri is getting a lot of huge improvements, there is a new split screen feature that allows you to run several different apps at the same time, better battery life, and a new Low Power mode are all things we have to look forward to.

A lot of people out there are wondering when they will be able to get their hands on iOS 9, or if their devices will even be compatible. Every year there is a new list of devices that aren’t able to get the new update. Some people are also scared that they might have to delete a ton of stuff to even be able to download the new operating system like many did when iOS 8 came out. That was a catastrophe. Well, if you have any of this on your mind, we have the answers. So don’t worry.

iOS 9 release dateApple is going about this release a little bit differently than in the past. Now there will not only be a Developer Beta, but there will also be a public beta that you can get before the official release. Even though that is super cool, and it would be awesome to get a crack at it before everyone else, you should keep in mind that the OS will be unstable until the official release. So think for a bit before you commit.

Here is the release schedule:

Developer Beta: Available now
Public Beta: Available in early July
Official release of iOS 9: September

Will my device get iOS 9?Like I said earlier, every year there is a list of devices that don’t make the cut and don’t get to have the new operating system. This makes sense though. Outdated devices sometimes have a lot of trouble running new features and codes that they weren’t designed for, and creating a stripped down version of the operating system wouldn’t make any sense because of how many key features would be left out. BUT, you should be glad to know that this year’s list is exactly the same as it was when iOS 8 came out. If you got the update then, you’ll get it this time around as well.

Space requirementsAh, the moment you have all been waiting for. With iOS 8, lots of people had to tragically delete almost everything on their device to fit it. And then, didn’t have much storage space to do anything else with. The update last year was 4.6GB, which is ridiculous. This year, you will be pleased to know that iOS 9 will only take up 1.3GB of space. That is 350% less. So we all have that to be happy about.

 

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This video came out today on Apple’s YouTube page. After it was up for only two hours, it already had 20,000 views and currently has almost 80,000. The main point to the video is to show off that they are using clean energy. They are building a 40-megawatt solar farm in China that will power all of their offices across the country, all of their offices are powered with clean energy already, and they are generating 12 million kilowatt hours of energy in Oregon using hydropower.

This is one of the most genius marketing tactics for Apple just like the ones implemented by the best boston SEO services. It may not seem that significant, but there is a lot to this whole idea. Across many different developing countries, there is a huge wave of consumer consciousness that includes issues like sustainability. This is a bigger factor than ever right now. 55% of global respondents in Nielsen’s survey say that they are willing to pay more for products and services from companies that dedicate themselves to creating a positive social and environmental impact. That is an increase in 50% in 2012 and 45% in 2011. Regionally, respondents in Asia-Pacific (64%), Latin America (63%) and Middle East/Africa (63%) exceed the global average and have increased 9, 13 and 10 percentage points since 2011. So knowing that, you can see why this is such a big deal, and why the video is absolutely genius on Apple’s part. Check it out!

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After being a little more quiet than they have been in the past, Apple has come back stronger than ever. They spent a whole year without even having a new product category, which isn’t like them at all. Launch events were feeling bland and forced, but in 2014 all of that changed.

The rollout event for the iPhone 6 was a huge deal. It was exciting, entertaining, and even sparked up some controversy that was actually really good for the company as a whole. After a year of nothing, Apple sprang right back to the top and owned the entire tech market once again.

Like anything though, the excitement of the iPhone 6 has finally worn off. But that’s ok because Apple is excited about what they have in store for the rest of this year.

Apple announced their partnership with IBM. This is a big deal. Apple really isn’t any stranger to the enterprise world, but a lot of the devices end up there just because employees prefer to use them and bring them in. It has been a slow process because they need to develop all of the necessary apps, but the Apple/IBM partnership is going to be seriously huge for both companies. Especially with the release of the infamous 12 inch iPad Pro coming out.

They were supposed to release the iPad Pro last year, but put it on hold to keep up with iPhone 6 demand and production. It’s almost guaranteed to come out this year, but rumor has it that it won’t really be available to the regular customer. It will probably be exclusively sent to companies to use and replace a lot of computers.

That’s not the only thing Apple has going for them this year. We all know that the iPhone 6s and the iPhone 6s Plus are going to come out by the end of this year. They will probably look exactly like the current models but come with a way faster processor, a better camera, and some new software. This is cool because when Apple put out the current processor in their phones, it was the best and fastest on the market by a lot. Are they going to crush the competition again this year with a crazy new chip? Probably. Hopefully. Almost certainly.

Let us also not forget that Apple bought Beats By Dre. No one really knows exactly what they are going to do with the company, but everything will be revealed later this year. With the Beats music streaming, it would seem like it would be a conflict with iTunes and iTunes radio and all. It will be very interesting to see what Apple does with this and how they integrate the two music services.

 

All of the Apple Home and Health stuff that we have been hearing so much about will finally come into existence this year as well. Right now we only have a Health app, which isn’t really enough to give us any huge clues as to what to expect.

Either way, one thing is for sure: it is going to be a huge year for Apple, and there is a ton to be excited about.